If you aren’t wrapped up in the social media world on a daily basis (think teenagers glued to their phones), it can get a little overwhelming when you want to plot out some posts for your business. I have broken down a few key concepts to keep in mind for what, how, when, and where to post for your business. Whether you are just getting started with using social media or if you have been working at it for a while, the following list is a great introductory or refresher course for how to get the most out of your social media plan.
Let’s put the SOCIAL in Social Media!
Here is a handy acronym to help you stay on top of your social media game:
S – Sincere engagement with your clients, fans, and target audience.
When someone writes you a review, reply back with sincere gratitude. When someone tweets about your amazing product or service, tweet about how great it is to have them as a customer or how great a job they did using your product or service. Just like it is not polite to walk away when a customer walks into your store front, it is not enough to just “like” comments, reviews, tweets, etc. Take the time to sincerely respond to those who take the time to engage with your work.
O –Obvious and clearly-presented ideas.
Keep it simple! Readers and social media followers will lose interest if what you are trying to convey does not jump off the page in the very first moments of reading or seeing your content. Present your ideas clearly and with correct grammar and syntax. And while we are at it, don’t overuse hashtags! Instagram is the only platform where many hashtags are appropriate. You can create a comment under your picture for hashtags so that they don’t flood your caption! On Facebook and Twitter it is best to keep the hashtags at a maximum of 2.
C – Consistent and relevant content.
You must post frequently in order to keep up with engagement. Especially nowadays when the organic reach on Facebook for businesses is nearly zero, you must regularly update your social platforms in order to stay in your target audience’s news feeds. So let's answer the question, "just how often should you post?"
- Facebook – maximum of one post per day. Posting every day is okay but most people engage at higher rates on Wednesday – Sunday.
- Twitter – minimum of 3 tweets per day. It is important to Tweet often. If you feel like you are always tweeting, consider using a scheduling program like Hootsuite to plan Tweets ahead of time!
- Instagram – ever since the algorithm on Instagram changed (did you catch that? They changed the algorithm when we were caught off guard by their logo change!), it is important, now more than ever, to post frequently in order to remain relevant in the feed. Post on Instagram a minimum of 2 times per day.
- Only post to Instagram if you have visually engaging photos. If you don’t have great content to post yet, focus on the other platforms first. There is nothing worse than posting frequently with sub-par content! Think high-resolution, visually stimulating, and beautiful pictures.
- Pinterest – same idea as Instagram. Stay relevant with frequent but visually captivating material. Post to Pinterest a minimum of 2 to 3 times daily.
- Tip: While men are starting to catch on to the benefits of Pinterest, the major demographic of users on this platform are women, typically stay-at-home moms. If your target audience is the Pinterest demographic, you will want to find a way to get Pinning ASAP to gain loyal fans for life!
I – Interesting material is invaluable.
Don’t be afraid to be different on social media. While it is important to sometimes use popular hashtags (note: #ThrowbackThursday or #SelfieSunday), also remember to keep in mind that people scroll through social media all day long. They’ve seen it all! If you provide interesting, refreshing, and new content to your readers, especially content that is relevant to them in their lives, you will gain an intrigued audience. Take a walk on the wild side and try out something new.
A – Appreciate feedback.
Positive reviews are reinforcing, but negative feedback is a chance to learn. What could you improve upon? What does your target audience really like, want, or need from you? Listen to what your audience needs and create a product or service tailored to them.
L – Listen and learn.
Getting fancy with two L’s! This is crucial, though. Just like it is important to appreciate and listen to your feedback from clients and customers, it is also beneficial to listen to your community in every day life. What kinds of things are your target audience talking about on Twitter? What about at the grocery store or coffee shop? What kinds of conversations are you hearing? What kind of advertisements, displays, colors, etc. are being used in stores or websites where your target audience shops or hangs out? What is popular in the real world? The virtual world? Open your ears and eyes to what is stimulating and engaging to you and your audience.
Think you’ve got it? Here’s a simple way to remember how to be “Social” when creating your social media plan.
What are your favorite tips for putting the SOCIAL back in social media? Share them in the comments!