How scary does this Shadow Ban sound?! Pretty darn scary. **Insert ghost emoji**
But here's the thing. The ban is a result of Instagram having been bought out by Facebook. Therefore, the platform is implementing more and more of Facebook’s Algorithms.
And all they're trying to do? Is get rid of annoying spam! (I know you've seen it)
In short, the ban is Instagram’s way of telling you that you are doing something wrong. Certain hashtags are not showing up in the discovery search.
The fear? Your posts won't be discoverable if using banned hashtags. Overall, your engagement will decrease. Your followers will dwindle. Your account will die.
The truth? If you stick with me, these things won't happen! *whew*
Here’s the deal. Social media platforms are designed to be social.
So that’s all you have to do! Be social, be genuine, and provide value to your audience.
Afterall, social media platforms are outlets for their users to relax, catch up with their friends, and scroll mindlessly.
And guess what? If business accounts are jamming info down their throat, they’re not going to listen.
Social media is takes time, effort, and authenticity.
Ready to learn more about the shadow ban and how YOU can stay on top of it?
Grab a glass of bubbly and hit play!
Want to be notified when I go live for Tipsy Tuesdays? Like this page to stay buzzed!