Who else is SUPER pumped that Black Friday and Cyber Monday emails and Facebook ads are over and done with for this year? I know I sure am!
And while I looooove me some good marketing, I am definitely glad for my inbox (and my wallet) to return to normal.
But let's have one final convo about Black Friday and Cyber Monday, shall we?
[I promise it's worth it and you won't have to spend a dime!]
Here's the deal.
As a marketer I really paid attention to the best and the worst of BF and CM.
I took note of what I loved and what I didn’t love.
And on what struck me as amazing...and what left a really bad taste in my mouth.
In this episode of Tipsy Tuesday I dish alllllll of my thoughts about the marketing plans that deserved an A++ as well as the ones that were a total flop.
No, I didn’t mention any brands at all! Because who needs that kind of negativity, am I right?
But what I DID do was thoughtfully break down the 3 types of BF and CM campaigns that definitely missed the mark and the 3 types that were absolute winners!
Because here’s the thing.
Black Friday is over but holiday promotions are not.
Nor are regular promotions!
We could all learn a little something about the right and wrong ways to launch a product, offer a discount, and get eyes on ours and our clients’ brands.
And I mean....is it reallly too early to start planning for next year's out-of-this-world 2k19 BF launch?! Nope ;)
If you're ready to learn what rocked the internet world and what should NEVER happen again when it comes to Black Friday deals and discounts, grab a glass of bubbly and hit play, my friend!
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